Monday, March 28, 2016

Which email do you like more?

I am writing an email for our Summer marketing push, and I need your help! Below you will find two different email templates I have written. The email is going to Principals and Guidance Counselors asking them to promote our Summer courses.

I don't know if you saw my post about how to write effective emails, but if you missed it, you can check it out HERE.

Can you tell me in the comments which email you think is better? Thanks!

Email 1:

I don’t know how you feel about the school year ending, but I am excited to finish the school year strong, so I can get a break, spend some time with family, and get my toes in some warm sand.

Before we break, I am spreading the word about TorchPrep’s Summer Intensive Program. It is the perfect way for students to end the year right, with a higher ACT score!

These courses are extremely popular. Spots are limited, and the courses sell out every year. Attached you will find our Email/Newsletter and Flyer.

Can you please pass this along to your parents and students?

Let’s finish strong with more score increases! Thanks for all your help.

Email 2:

TorchPrep’s Summer Intensive Program is here!

The last day of school is right around the corner, and before we break out the flip-flops and sunblock, let’s give students get one last chance to achieve a higher ACT score.

Attached you will find our Email/Newsletter and Flyer. Can you please pass this along to your parents and students?

These courses are extremely popular. Spots are limited, and the courses sell out every year.

Let’s finish strong with more score increases! Thanks for all your help.


Saturday, March 19, 2016

Who is your Sage?

Who made you who you are today? Who taught you the core values that define you as a person? Who is your Sage?

Identifying my Sage was easily the most valuable lesson I have learned in the past year. The amount of personal and professional growth that have come as a result has been incredible. It has better shaped me as a person, and telling stories about my Sage has become the sharpest tool in my professional tool belt. I am making more connections, getting more sales, and enjoying myself more in the process!

I learned this lesson at a 2-day training called, BrainTrust Neuroselling, where I learned how to use Neuroscience to improve my communication and sales skills. One of the biggest lessons I learned is that, neurologically, humans connect, partner, build relationships, and buy stuff from people we both like and trust. Additionally, we like and trust people who exhibit Genuine Humility. That's the magic formula.

Geniune Humility

Genuine Humility is the key to being both liked and trusted, and therefore the key to success. I hate to be the one to break it to you, but Ricky Bobby lied to us when he said, "If you're not first, you're last!" It's more like, "if you put yourself last, you're first". Truly, when we value others greater than ourselves, put other interests above our own, or submit ourselves to a greater purpose, we grow more, gain more, and achieve higher success. Not only is this true personally, but professionally as well.

Jim Collins, in his book Good to Great: Why some companies make the leap--and others don't, says that every single great company has a Level 5 leader at the helm. A Level 5 leader is defined as a person who possess the paradoxical blend personal humility and professional will. Without a doubt, professional success is intrinsically connected to Genuine Humility.

Tell a story about your Sage!

Identifying your Sage and telling his/her story is the best way to exude Genuine Humility. No person is an island. We all have parents, friends, teachers, coaches, bosses, etc who have poured into us and made us who we are today. Acknowledging this fact, especially in the in the presence of others, is the the most effective way to be both liked and trusted. Everyone should have 2 or 3 solid Sage stories on the ready and use them often.

Reflection Questions:
  • Who is your Sage?
  • What did he/she teach you?
One of my sage stories:

One of the most influential people in my life is my step-dad, Bill. When I was 13 years old, Bill taught me to the importance of hard work. One summer Bill told me that in exchange for my hard work, he would give me $500. Because $500 was more money than I could imagine, I was ecstatic over the proposition. He said that he would give me $500 when I earned 500 points. I eagerly asked, “How do I earn points?!” He said, “1 point is earned with 1 hour of work.” I didn’t realize at the time that he had devised an elaborate scheme to pay me $1/hr for hard manual labor, but I didn't care. I would work everyday mowing grass, landscaping, or hauling rocks until my hands were bleeding with blisters trying to earn as many points as I could. At the end of each day, I would ask Bill, "How many points did I earn today?" He would say, "Good work. You earned 10 points today." I kept a notebook by my bed to keep track of all my points. It took me all summer, but I earned my points and got my $500. It felt so good to get my reward, but what I learned in the process was way more valuable. Bill taught me that nothing is impossible if you are willing to work hard.

Wednesday, March 9, 2016

Writing Emails the Aziz Ansari Way

Aziz Ansari is a brilliant comedian, actor, and social commentator. I have been his fan since his days on the TV show Parks and Recreation, but recently This American Life did a story about his stage act, and my love for him reached an all-time high.

He and a sociologist named, Eric Klinenburg have been traveling around doing a show that examines modern dating relationships, namely the role texting plays in their development. They interview people on stage about their relationships and gather data on what kind of text messages build or destroy relationships. Their findings state that in order for text messages to build a relationship, they must be Personal, Funny, and have a Specific Call to Action.

This has become my checklist for writing emails. Before I click Send, I always check:

Is it Personal?: Do you share anything about yourself? Are you vulnerable?
Humans are driven by empathy and a need to connect to others, EVEN IF they are communicating via text or email.

Is it Funny?: Will this make the person to laugh or smile? Are you positive?
When people laugh, they lower their guard and loosen up.

Is there a Specific Call to Action?: Why are are you reaching out? What's the point? Where is this going?
There must be a purpose to your communication.

Listen to the This American Life story here: http://www.thisamericanlife.org/radio-archives/episode/559/captains-log?act=2

Below is a sample email I wrote using this method: 

It's that time of year again...back to school time!!! For me, this season always brings back memories of brown paper book covers, the smell of pencil shavings (do kids even use wooden pencils anymore?), and my Batman backpack.

I am excited to share with you our Fall Boot Camp offerings to prepare your students for the Sept & Oct ACT tests. Attached you will find our Email/Newsletter and Flyer. 

Can you please pass this along to your Junior and Senior parents and students?

I am so excited to make this the best school year yet by boosting ACT scores!! Thanks for all your help.

3 Lessons I Learned from the Beechmont Dancing Man



Hundreds of adoring fans braved the freezing rain to support a beloved celebrity.  It wasn't Justin Timberlake or Lady Gaga, it was Cody Crothers, the Beechmont Dancing Man.  Cody is a roadside sign advertiser and has delighted people for months with his amazing dance skills.  His fans, including myself, were so moved by his sign gyrations that they started a Facebook group and organized a flash mob to surprise him while he was on the job.  Observing Cody over the past few months from my car has taught me 3 major life lessons.

  1. Dance Like Nobody's Watching

    I first took notice of the BDM on one hot summer day.  I was driving in my air-conditioned car sipping on my frozen Starbucks drink and I saw him dancing on his corner.  It was a little difficult to make him out through the heat mirages on the asphalt between us, but there he was dancing away.  What amazed me more than the fact that a human was out in this heat was the fact that he was actually dancing in the midst of it.  I admit the first thing I felt seeing him there was pity.  I thought, "it sucks that he has to be out in this heat, dancing like that."  Over time, however, my pity turned into admiration and later inspiration.  Standing out there for hours like that is such hard work.  Not only that, he is really dancing.  It doesn't matter if it is hot, cold, in rain, or in shine, the Beechmont Dancing Man dances like nobody's watching.

    What would Cincinnati look like if the BDM was at every job?  How would your workplace be changed if the BDM walked in on Monday morning in your place?  Imagine if there was a BDM driving buses, teaching in the classrooms, or selling insurance.  Abraham Lincoln famously said, "Whatever you are, be a good one."  No one embodies this more than the Beechmont Dancing Man.
  2. Going the extra mile pays off

    Have you ever felt like your job is going nowhere?  Are you at the bottom of the totem pole and see no way up?  Are you stuck in an endless rat race and see no way to the end?  The BDM knows the way.  If you think your job is bad, think about this.  The BDM holds up an advertisement sign for a mattress store on the side of a busy street.  His work colleagues are an inflatable air sock and a pole.  But in true lemons to lemonade fashion, the BDM has managed to become a vital employee at his workplace, earned a college scholarship, and hundreds of adoring fans.

    The BDM doesn't have the clock-in, clock out mentality that has infected so many employees.  Most people don't have a desire to go above and beyond at their work place.  People look for the path of least resistance.  The idea that a person has to stay late, give a little extra, or do something that isn't technically "their job" is met with utter repulsion.  The BDM has showed us that it is the little extra on the top that really matters.  That is the part that truly makes a difference.  Many, many people can probably do your job, but can anyone do it quite like you?  If the answer is yes, then you have a serious problem.  No one else can do Cody's job like he can, and I know that Mattress Solutions will be sorry to see him go.
  3. Excellence is Contagious

    Excellence breeds excellence.  Danielle Toft, founder of the BDM Facebook page says, "The way this Facebook page came to be is that during the summer I was driving and I was having a really crappy day.  I was pissed off at the world.  I looked over at him and he was dancing and so happy.  I instantly got a smile.  So every time I came through Beechmont I was always looking at him and he gave me instant happiness.  Then my friend and I were talking and I said I am going to do a Facebook group."  Well that Facebook page has over 1400 people following it and counting.

    Everyone wants to be excellent at something.  However, excellence is something that alludes many people.  When we see someone who is achieving excellence, it attracts us like a moth to a flame or me to a bag of Oreos.  Find one thing in which to be excellent and people will follow.  You might not get a flash mob, a college scholarship, and a seat in mattress royalty, but who knows.